James Larsen
Legal Advisor
My father taught me to shoot when I was six years old. I quickly took to the sport and I have enjoyed passing on safe and responsible gun practice to friends and family. I believe that Level Up Live has an extraordinary model to both introduce new audiences to conscientious and sound shooting culture as well as provide a new and entertaining experience for more experienced shooters.
I am impact-driven and mission-oriented. After attaining both an MBA and a law degree from Northwestern University I moved back home to the beautiful PNW. I worked in marketing and PR on public-facing projects for Paul Allen at Vulcan, Inc. before jumping into startups where I’ve worn many hats for the past seven years.
In addition to working as a lawyer and running my own business, I enjoy serving as a mentor to under-resourced teenagers in San Diego through A Bridge For Kids. I am also proud to serve as an Intelligence Officer in the United States Navy Reserve. In my free time I enjoy playing music, gardening, exploring nature, traveling, and working out.