Jeff Swanson
Shooting Sports Industry Consultant
Jeff Swanson is a Co-founder and an owner of a “next generation” shooting range, Wilshire Gun, and the Managing Member of NexGen Range Consulting. He is also a member of the NSSF “Range Action Specialists” Team and a regular speaker and writer on shooting range development topics that emphasize diversifying revenue streams across multiple profit centers. An entrepreneur and attorney with over 24 years practice as a litigator, real estate advisor and business development consultant, Jeff is also an accomplished business owner with experience in the development, structuring and negotiation of business ventures, and implementing operations from inception to profitability. Jeff holds a J.D. from the University of Tulsa and a B.A. from the University of Oklahoma with an emphasis in finance and communication.